The person behind the books
Elena
Kritopulos
Founder of KeepBookers. Certified bookkeeper and financial advisor to small businesses in Chicago and South Florida.
I have a finance degree, spent eleven years in accounting, and have helped more than one hundred business owners make sense of their books.
I built KeepBookers because I saw how bookkeeping usually gets done. Inside the firms where I worked, the person in the numbers was never the person in the room. Books got recorded, reports got sent, and the owner was left to figure out what any of it meant. The work was technically correct and practically useless.
So I built the firm the other way around. At KeepBookers, the person who knows your books is the person who talks to you, and the goal is never just clean records. It is that you understand what your numbers are telling you and what to do next.
Eight years in, I have watched owners go from flying blind to knowing exactly where they stand, and making their next big call: a hire, a price change, a second location, with the numbers to back it. That is the whole reason KeepBookers exists.
How she works
What makes working with Elena different
She explains, not just reports
You will always know what your numbers mean and why they matter. No financial jargon. No reports that sit unread. Elena translates the numbers into plain language every single month.
She catches things
Multiple clients have described being surprised by what she found. Duplicate charges, missed deductions, vendor errors, categories that were costing them tax dollars. The cleanup is often where the real value appears.
She is reachable
You are not dealing with a support ticket queue. When you have a question, Elena responds. Questions between monthly closes are part of the service, not an add-on.
"I have seen firsthand how much changes for a business owner when the numbers finally make sense. The anxiety around money gets replaced with clarity. Decisions that used to feel overwhelming start to feel clear."
Elena Kritopulos, Founder
Certifications
Credentials and training
Certified across the platforms your business is most likely to run on.
Intuit Bookkeeping Certified
QBO ProAdvisor Level 2
QBO Payroll Certified
Xero Advisor Certified
Gusto People Advisor
"Simply put, Elena has been a blessing. Our books have been messed up since I took over the company 6 years ago. We have gone through many different bookkeepers, all to no avail. Elena stepped in and completely reconciled our many accounts for the entire 2023 year. I can't say it enough how wonderful it is to work with her."
Chicago area client
Ready to work together?
Book a free 30-minute discovery call. No pressure, no pitch, just a conversation about your business and your books.